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PatternsWriting patternsLede

Lede

The first sentence below the title. The argument, not the topic.

2-3 lines1.0625-1.1875 remThe most important sentence on the page

Anatomy

A lede is the first sentence below the title. It is 1.0625-1.1875 rem, line-height 1.6, in --muted-foreground. It is the most important sentence on the page, because it is the sentence the reader reads after the title — the sentence that decides whether they keep reading.

Do and don't

Do

Every page here is a working artifact — the same code that runs in production, documented in place.

States the argument. Tells the reader what the page is, in the first sentence, without filler.

Don't

Welcome to the izaias design system. In this site you will find documentation about tokens, components, and patterns.

Welcome to. In this site you will find. The two phrases that say nothing and ask for patience.

Rules of thumb

  • The lede is not a sentence fragment. It is a sentence, sometimes two.
  • The lede is the argument, not the topic. The topic is in the title.
  • The lede is not a teaser. It does not promise more than the page delivers.
  • The lede is not a list. It is prose.